A simple, why?

We wanted two things, a natural line of afro hair care products and a brand that cares about the environment's  sustainability. We didn't find that brand, so we created it. 


The coconut vinegar conditioner is everything!, my hair always feels soft and hydrated whenever I use it


The slippage the leave-in moisturising has is unlike anything I've ever used before, my hair literally feels instantly softer and moisturised