Affordable earth-friendly haircare🍃

Affordable and sustainable eco-friendly handmade hair care designed for the everyday 4C queen.

Find your next washday hero

All natural

100% friendly ingredients. You won't find any SLS or parabens in our products

Handmade in batches

Handmade in small batches to ensure the best possible quality

Affordable and earth-friendly

Affordable and sustainably packaged in glass bottles

Free Friday deliveries

Free standard delivery with all orders every Fridays #innocenttreats

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Try our best selling leave-in moisturiser ✨

Reformulated with the help of cosmetic scientists for maximum hydration with a blend of fatty oils for the ultimate natural slip. 100% natural ingredients with no added silicone or parabens.

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Fair. Responsible. Sustainable.

Taking care of our mix of kinks requires work! and lots and lots of products over time. Thats why we made it a point to make our products affordable to allow all naturals with an option that won't disrupt the coins.

Did we mention that we're sustainable too? Packaged in glass jars instead of plastic, you can shop without the sinking feeling that you're destroying the Planet #earth-friendly 🍃

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Need 4C hair inspo? Discover Frizz 👩🏽‍🦱

Discover and try 4C #natural hair hacks that work. Curated by us for us, and join our Frizz community

Discover our Frizz community