A simple, why?

We wanted two things, a natural line of afro hair care products and a brand that cares about the environment's  sustainability. We didn't find that brand, so we created it. 

Testimonials

The coconut vinegar conditioner is everything!, my hair always feels soft and hydrated whenever I use it

Aura

The slippage the leave-in moisturising has is unlike anything I've ever used before, my hair literally feels instantly softer and moisturised 

Rose