Our approach to sustainable beauty

Sustainable Products 

Just like with food, natural is always better than processed and at Innocent Hair Care we swear by this.

We use natural products to produce natural products for afro hair. We work with UK based certified suppliers to ensure our ingredients are of the utmost quality.

The quality of eco-friendly products has been proven to be better than that of the high street hair care ranges. Natural hair care products deliver effective results without putting the consumer at risk (unless they are allergic to the natural ingredients in which case the risk is quite low). You also get better results and effectiveness. Natural and oleo-chemical ingredients are less likely to cause skin irritation or allergic reactions. With no synthetic, toxic chemicals or artificial colours, our products rely on natural properties found naturally in plants such as coconuts and avocado to name a few.

Let's not forget the long-term health benefits too. Although products based on petrochemicals may offer short-term results, the long-term effects can be highly toxic to humans and the environment. By opting for sustainable and eco-friendly products you avoid the stress and uncertainty of toxic, synthetic products.


Sustainable Packaging

A reported 70% of waste from the beauty industry is caused by packaging. 

Our packaging is made of glass that can be recycled numerous times unlike plastic which can only be recycled 2-3 times before its quality decreases. 

Our jars and bottles are great for re-purposing, not only do you get amazing products for your hair, but also your next mini plant pot or mini jar lanterns. Its up to you!